Industrial Marketing Specialists
Creekside Marketing Group is a B2B Marketing Consultancy focused exclusively on industrial manufacturers and distributors. We believe that industrial marketing should be practical, purpose driven and measurable. Our clients hire us to develop and execute marketing programs to support growth strategies such as new product launches, new market entries, portfolio refreshes, acquisitions and mergers. If you are looking to grow your business, let’s talk about how Creekside can help.
Much like manufacturing, marketing benefits from a continuous improvement process. At Creekside, we have over 20 years of experience developing, executing and refining marketing programs to optimize results. As with any continuous improvement plan, there need to be clear objectives and quantifiable measurements that guide the refining process. We use this continuous improvement process with all of our engagements so that you will get to your desired results more quickly, gaining valuable insights about your customers along the way.
Creating awareness of your comany, products and services is the starting point for any marketing endeavor. If your potiential customers don’t know you exist, they can’t buy from you. We help you identify and clarify your target audience, then put together a tactical plan to reach them where they are.
Developing meaningful engagement with potential customers begins with demonstrating that you understand their needs. They won’t care about you until you show them you care about them. In today’s world, prospective customers are conducting more than 50% of their buying process online before engaging with a sales representative.
here are a lot of reason why interested prospects don’t buy. B2B buyers often need to navigate complex buying processes in order to complete a purchase. While you may have sold them emotionally, if you can’t help them navigate their process you often will miss the sale.
We were a small, but rapidly growing company and Rich was instrumental in building infrastructure and teams to support that growth. Rich is very detail oriented, sees the big picture and is able to lead a team from conceptualization through final results. He is a strategic thinker and good planner.
Kelley StacySenior Vice President - SMC Corporation
I was starting a new ministry at our church and Rich graciously lent his skills and expertise in training, messaging and content development to help us give direction to and grow the ministry.
Rodney WatersUnreached People Groups Ministry - Saddleback Church
“Rich was able to make an immediate positive impact in his role because of his expertise and experience in Product Marketing and business planning. He is also a very accomplished manager and was a tremendous asset on the leadership team.”
Matt McLellanPresident - Evisions, Inc.