Launching a new business endeavor, whether it be a new product or service, or expanding your existing products into new markets is a big challenge. Developing and executing your go to market strategy can have as much of an impact on success as the product development itself. We can help with all stages of a launch from developing your initial messaging, to working with your pilot clients to validate and refine your value proposition, to scaling the launch to reach your target customers.
Creating awareness of your comany, products and services is the starting point for any marketing endeavor. If your potiential customers don’t know you exist, they can’t buy from you. We help you identify and clarify your target audience, then put together a tactical plan to reach them where they are.
Developing meaningful engagement with potential customers begins with demonstrating that you understand their needs. They won’t care about you until you show them you care about them. In today’s world, prospective customers are conducting more than 50% of their buying process online before engaging with a sales representative. This means you need to have relevant and helpful content that guides them through their process and positions your company as a trusted and relevant source. We help you develop concise, meaningful messaging and content that puts your company at the top of the buyers short list.
There are a lot of reason why interested prospects don’t buy. B2B buyers often need to navigate complex buying processes in order to complete a purchase. While you may have sold them emotionally, if you can’t help them navigate their process you often will miss the sale. We help you map your customers typical buying process and develop tools to eliminate or minimize the typical obstacles so you can convert more of your prospects into customers.
We were a small, but rapidly growing company and Rich was instrumental in building infrastructure and teams to support that growth. Rich is very detail oriented, sees the big picture and is able to lead a team from conceptualization through final results. He is a strategic thinker and good planner.
Kelley StacySenior Vice President - SMC Corporation
I was starting a new ministry at our church and Rich graciously lent his skills and expertise in training, messaging and content development to help us give direction to and grow the ministry.
Rodney WatersUnreached People Groups Ministry - Saddleback Church
“Rich was able to make an immediate positive impact in his role because of his expertise and experience in Product Marketing and business planning. He is also a very accomplished manager and was a tremendous asset on the leadership team.”
Matt McLellanPresident - Evisions, Inc.